Founding class opening soon

Finally, a training app for fit women.

One coach for your strength, your runs, your recovery and your food. Built around your week, your cycle and your goal. Nothing about shrinking.

What are you training for?

From $14.99 a month. USDCADGBPEUR

Women's fitness is predatory. We fixed that.

The coaches
Human coaches with real credentials, named here before launch. No stock faces.
The engine
Trained on tens of thousands of hours of real coaching conversations.
The science
Only 6% of sports-science studies look at women alone. We built women's physiology into the plan, not as an afterthought.

Women's fitness is predatory. We fixed that.

01

No body-shaming, ever.

No before and afters. No scale talk. We sell what you can do, not what you look like.

02

No $200 influencer programs.

One plan, one price, printed on this page. No upsell ladder hiding behind a quiz.

03

No fake science.

Every claim on this site has a source. Cycle-aware means comfort, not magic.

How it works

  1. Step 1Two minutes

    Tell us your goal, your week, your body.

    Two minutes. Honest answers make a better plan.

  2. Step 2Day one

    Get a real periodized plan.

    Base, build, peak, taper. Volume and intensity for your level, not someone else's.

  3. Step 3Every week

    Train. It rebuilds around the week you actually had.

    Miss Tuesday and the plan moves, not you.

    Planned
    1. MonLower strength
    2. TueIntervals
    3. WedRest
    4. ThuUpper strength
    5. FriEasy run
    6. SatLong run
    7. SunRest

What you get

  • An adaptive plan

    Twelve weeks, rebuilt every week around what you actually did.

  • Strength, running and mobility in one

    One plan that knows a hard run and a hard legs day don't share a date.

  • Nutrition

    Pro

    Food that fits the training. Pro.

  • Cycle-aware adjustments

    Optional

    Optional. Intensity adjusts on the days you tell us you're low. Your plan never drops for it.

  • A coach in your messages, any hour

    Ask anything. It rewrites your plan, not just your mood. Tone you choose, from gentle to tough.

  • A human coach

    Pro

    Real credentials, real replies. Pro and Elite.

The coaches

Coaches announced at launch.

Pro and Elite members message a named human coach with real credentials. We publish their names, qualifications and why they coach women here, before anyone pays.

About the coaching
Your data is yours.

We don't sell your data. There are no advertising SDKs in the app. Your health data never goes to Meta, Google or any ad network. Delete everything in one tap.

Read the privacy promise

One price. Printed.

Founding class

Core

$14.99 a month, billed annually.

Founding: $99 for your first year, locked for life.

Or $24.99 monthly.

  • Adaptive 12-week plan
  • Strength, running and mobility in one
  • Coach chat that rewrites your plan
  • Apple Health
Reserve a place

No charge. No card.
One email when the founding class opens. Unsubscribe in one tap.

Personal training runs $200+ a month.

One plan, one price, printed here. Pro and Elite add nutrition and a human coach.

Pro and Elite on the membership page

Questions

I don't have time.

Sessions run 25 to 45 minutes. You tell us how many days you have, and the plan rebuilds itself around the week you actually had.

I'm not an athlete.

Plans start where you are. Beginners are not over-prescribed, and nobody gets an advanced athlete's volume dumped on them.

I've failed before.

The last plan was built for a different body or a different week. This one adapts. A missed session moves, it doesn't end things.

I'm postpartum or injured.

There's a return pathway that starts gentle and earns its way up. Check with your doctor or a pelvic-health physio first. Then we start where you are.

What does cycle-aware actually mean?

Cycle-aware means your plan adjusts intensity on the days you tell us you're low on energy, cramping or bleeding heavily, and never drops your plan for it. The evidence that cycle phase changes how much muscle you build is weak. The evidence that your week changes is overwhelming. We plan for the second.

Can I cancel?

Yes. You cancel yourself, with no calls and no forms. Nothing is charged before launch, and founding members are reminded before any charge.

Start where you are.

Answer five questions and see your first week. Then reserve a place in the founding class.

Reserve a place

No charge. No card.
One email when the founding class opens. Unsubscribe in one tap.

exrsz. A training coach for women who train.