One membership. Three levels of attention.
Printed prices. No strikethroughs. The founding class is a membership class, not a markdown.
Core
$14.99 a month
billed annually ($179), or $24.99 monthly
The adaptive plan, strength and running in one, the coach in your messages, Apple Health.
Pro
Recommended$33 a month
billed annually ($399), or $49 monthly
Everything in Core, plus full nutrition and a human coach in your messages.
Elite
$149 a month
monthly, places capped
Everything in Pro, plus a monthly call and full human coaching.
Places per coach are capped so replies stay personal. The number is published before launch.
Personal training runs $200+ a month.
The founding class
Founding members pay $99 for year one of Core, locked for life.
The class has a real close date and a real cap. Both are published before it opens, and both are honored.
No charge. No card.
One email when the founding class opens. Unsubscribe in one tap.
Member access
Partner access on gym apparel, shoes, recovery, beauty and race entries. Access, not coupons. Details at launch.
Cancel yourself, any time. No calls, no forms.
We don't sell your data. There are no advertising SDKs in the app. Your health data never goes to Meta, Google or any ad network. Delete everything in one tap. The privacy promise
Questions
Why is the founding price lower?
Because you're trusting us before there's a track record. The price is locked for as long as you stay a member.
Is human coaching in the trial?
No. Human coaching is never included in trials. It starts when your Pro or Elite membership does.
Can I move between levels?
Yes, in your account, any time. The change applies at your next billing date.